Search Engine Marketing or SEM as it is also known is a form of internet advertising. It is also known as search engine advertising. In simple terms SEM means to sell. SEO means Search Engine Marketing. There are many ways in which you can use SEO or search engine marketing to help your business. Search […]

Search Engine Optimization (SEO) is the art of optimizing your website for search engines. On-page SEO just tells Google what other people think of your website. For instance, if you have lots of valuable links pointing at your pages, search engines will automatically assume that you have great content. Otherwise, why would they even bother […]

Digital marketing is an ever-changing discipline that enables businesses to market their products efficiently across the Internet. The scope of digital marketing is growing exponentially and it includes search engine optimization, Pay per click (PPC), display advertising and viral marketing. Digital marketing is also a component of digital marketing that use various web-based digital technologies […]

What is a freelance marketing job? A freelance marketer is typically someone who makes their living on the internet. Freelance marketing is an excellent way to break into digital marketing, though you need to know how to approach building your client list and writing for certain clients. This process requires that you learn a lot […]

Internet marketing simply means marketing using the internet mediums to drive sufficient sales of some product or service. One can very easily select from the various specialized fields of internet marketing, including web marketing (which is the most common), search engine marketing/ SEM, online branding, social media marketing and so on. There are several factors […]

Search engine optimisation (SEO), also known as organic SEO, is a major factor in determining a web site’s ranking on the leading search engines such as Google and Yahoo. Search engine optimisation (SEO) includes both paid search advertising and free search engine submissions. It is often confused with link building, which is an aspect of […]

Some Good SEO Strategies for Building Quality Backlinks The term SEO (Search Engine Optimization) is an umbrella term for several techniques which are used to improve the visibility of a website in search engines. These techniques can be divided into two main categories: on page optimization and off page optimization. In the area of search […]

Search engines have long been striving to find a method to return the most positive results to the user searching for a particular product or service. To do so, they consider a variety of on-site SEO factors (defined below), some off-site quality factors, and even off-site link building factors. On-site factors are things that affect […]

What is Search Engine Optimization? Is it important? How do you apply SEO to your business? SEO (search engine optimization) is the process of optimizing a web page or website to boost the amount of quality of the traffic coming from a search engine (the organic results). The advantages are clear: free, one-time traffic to […]

Digital Marketing Benefits Digital marketing is basically the part of promotion that uses digital technologies like desktop computers, cell phones and various other digital media and interactive platforms like the web and other digital networks and channels to market products and services to the end users. These devices are integrated to carry out different types […]