Online marketing is not a new concept, it has been around for decades but it is only in the last decade that the Internet has taken off and many people have joined. While doing SEO and Search Engine Optimization is essential, for some people it may not be enough. They need to make money online but it is not always easy to do so.

The first step in making money online is to find a good Internet Marketing Company that will help you build a network that will eventually help you to make money on the Internet. But how do you choose the right one?

Internet Marketing Companies specializes in different niches, so it is best to find a company that specializes in keyword based Internet Marketing. This helps them to have a base to work from and make it easier for you to build a list.

A company that specializes in Internet Marketing can get you traffic quickly because they know which keywords are best for a particular niche. They have a list of the top keywords that people search on the Internet.

You should never join a company without seeing samples of their work first. I have seen several companies use the same strategies on the Internet so by seeing a sample of their work, you can see how they use their strategies and if the strategy they are using is effective.

The best way to find out which Internet Marketing Company is going to give you the most value is to compare the different services they offer and read testimonials. Another great way to find out how good a company is at what they do is to check out other clients’ success stories.

Another way to do this is to find a company with whom you already have an established relationship. With a successful client, you can ask for a testimonial and this will help you in deciding which company is best for you.

When you decide to become involved with Internet Marketing, you want to make sure that you hire a reputable company that will deliver results. After all, in order to make money online you need to build a huge list of prospects and this means you need to build your list of prospects using the most effective methods.

The best way to build a list is to create a professional social network site like Tribe, Orkut or even MySpace and promote it to all of your friends. If your friends join you then you now have a list that is very valuable to you.

So now that you have a list of prospects it is time to build a relationship with them and then sell to them over again through online sales. Since you already have a large list you will not need to worry about getting them to buy your products but you do need to drive traffic to your website using some of the methods I will describe.

For example, you can set up a squeeze page and then send out email messages to your list of prospects with links to your sales page on your website. In order to convert prospects into customers, you need to use some of the very best tools and techniques.

You will need a proper tool to help you find out what keywords your list searches and you will need a killer sales page. These are all tools that you can find online for less than $50 each so you can start learning the basics of Internet Marketing today.