Digital Marketing Examples
Digital marketing is one part of online marketing which makes use of modern digital technologies like mobile phones, desktop computers and other digital devices and platforms like the World Wide Web. It has also come to be called Web 2.0 Marketing. The digital world has brought a revolution in how businesses and their customers interact and use the Internet.
This form of online marketing has come into existence from relatively recent times. Although it has become a great way of marketing products and services it is relatively new compared to traditional forms of marketing like television, radio and print advertising. One of the reasons for this is that it gives marketers an opportunity to reach out to people who are not among the target audience for their product or service but may be interested in it. This helps in reaching out to people who are not as aware of the market and as such are more likely to react in a favorable manner.
The next phase of digital marketing strategy involves the creation of web pages which direct users to the advertiser’s site. The first of these web pages are called directories which make use of keywords to direct users to the advertisers’ site. The next step in the direct marketing example involves the creation of blogs or micro-blogging sites where the content is more often than not related to the niche which the marketer has chosen. The blog or micro-blogging site will then be used by the targeted audience to find more information about the marketer’s product or service.
The next step of digital marketing strategy is the creation of websites which incorporate analytics and reporting tools so that the digital marketers get detailed data on the activities of the site’s users. Such reports can include such factors as page views, page time, most popular entries and most frequent viewing links. Data on the visitors to the website can also be gathered. The visitors can be categorized according to their interests, demographics and gender. The analytics tools can be used to analyze these data in order to determine whether changes are required on the part of the company or whether it can just be fine-tuned.
The third phase of digital marketing analytics focuses on potential customers. Marketers need to know whether they are attracting buyers who are likely to buy the product or service. This requires marketers to learn the behavior of the potential customers. These behavioral factors include the type of site visitors, the number of time the visitors visit the site and the amount of time they spend on the site.
The fourth digital marketing example looks into inbound and outbound marketing. Inbound marketing refers to those techniques which bring the users into contact with the brand. These techniques may include media advertising, online advertising, blogs and social media marketing. Outbound marketing refers to those techniques which bring the brand closer to the user. This could be done by telemarketing, face-to-face and even the traditional means like television commercials and radio ads.
The fifth digital marketing example looks at the brand’s position in the market. Marketers should know where they stand in relation to the market and what they should do in order to be ahead of their competitors. The marketers must understand their competition and what they are doing in order to stay ahead. Digital marketing can help them analyze where they should focus their efforts and make adjustments as necessary.
Marketing trends have changed over time. Marketers must learn to adapt and change with the times to remain competitive. Using digital marketing examples gives marketers an idea of how to do just that. They can analyze their current strategies and see if they are still effective. They can also learn how to use technology to boost their presence in the target audience’s mind.