The Lowdown On Freelance Marketing Jobs
Freelance advertising is a broad category that describes a number of different marketing techniques that are performed either independently or in conjunction with a bigger campaign. When I discovered the 9-to-five job, everything suddenly became clear. Looking to re-train or learn new techniques. I thought SEO and digital marketing were much more applicable for my business. So naturally, I decided to focus on one area.
Before starting a freelance marketing company, I focused my attention on search engine optimization (SEO). I had already completed several internet marketing certifications and knew how important it was to increase website traffic. I also realized how much time I spent researching keywords and creating content around them. But this all changed when I began finding clients who were digital marketers, not just SEO experts.
Because digital marketing encompasses so many different skills, one aspect of it that sets it apart from other fields is the need to learn multiple skills. Freelance advertising requires that you understand the ins and outs of SEO, article writing, video production, social media marketing, email marketing, press release marketing and viral marketing. There’s also the need to know more than one language, so knowing French, Spanish, German and Italian wouldn’t be a problem for freelance advertising jobs.
As an SEO and digital marketing manager, your main responsibility is to work closely with the clients to create relevant content for their websites and increase search engine optimization rankings. Your primary goals are to improve website conversion rates, which are crucial to making money from your small businesses. To achieve this, you’ll often collaborate with search engine optimization (SEO) professionals who are experienced and skilled at building new web pages. You may also get requests to customize existing pages. This can involve a lot of brainstorming and will usually entail you building a new web page from scratch or using pre-existing templates.
As a freelance digital marketer, you’ll be responsible for finding the most effective ways to reach your clients, whether that means online or in person. A large number of your clients are small businesses that need help on search engine optimization or social media marketing. Many of these companies may also need copywriters to write blog posts, press releases and articles for their websites. A successful SEO and marketing manager have mastered all of the various aspects of the various Internet marketing services they offer.
If you’re a freelance marketing professional looking for work, there are a number of different avenues where you can find clients. One way is to advertise in local classifieds such as newspapers or magazines, but this can be rather time-consuming. Another option is to use a freelance job board, such as Elance, oDesk or Guru, which is a popular place for freelancers to list their services. There are also a number of freelance marketing jobs you can apply for online.
With freelance marketing, you’ll have complete creative control over what projects you take on, how you package them and ultimately how much you charge for each project. Clients expect to pay you, and within reason. It’s important to understand that not all projects will be suitable for freelancing. You should always ensure your projects are high quality, relevant to the needs of your customers and relevant to the skill sets you possess.
Many people make the mistake of thinking that the rates charged by freelance marketing jobs will be higher than those for regular jobs. However, there are several factors that will determine the rate for a particular project, such as the level of involvement required and the skills of the freelance marketer involved. For example, if you are a high-level marketer fresh out of college, you will probably command a higher fee than someone who has years of industry experience under their belt. Freelance projects also vary according to the type of project – whether it’s a one-off feature or a series of features over a long period of time. As a general rule, you will generally get more for your time in these kinds of projects, although there will always be freelance marketing jobs that are more difficult to secure.