If you’ve been working in the SEO game for any length of time, you’ve probably run across the term “SEO.” You may wonder exactly what it is and how you use it. And if you’re brand-new to the game, you may be wondering exactly why someone would pay someone to optimize their website for search engines. Hopefully by the end of this article, you’ll know a little more about SEO and what it means to you.
For starters, SEO is a broad term that covers a number of different techniques. That said, whether you’re a complete SEO beginner and need to learn new ways to improve your link building, or have long been doing it but want to discover new tactics that still succeed, there are dozens of different approaches you could take. SEO can mean various things to different people, but most would consider it to be synonymous with keyword stuffing or trying to boost your search engine ranking by linking to every other website with the same vague keyword.
Now, there is nothing wrong with stuffing your keywords and hoping for the best. That’s part of what makes SEO so fun – when you build links organically, you always know that you’re improving your site’s rankings and giving the search engines one more reason to reward you for your time and effort. However, that’s not necessarily the best approach for everyone, and certainly isn’t the best approach for SEO, generally.
So why does someone want to optimize their website for search engines anyway? Well, the most popular answer to that question is SEO, which stands for Search Engine Optimization. This is basically the process of increasing your search engine ranking by building quality links and optimizing your website to achieve a high-quality score. The more quality links you have, the more likely you are to get a good ranking from the search engines, which means more traffic and potential customers.
The problem with seo and link building is that they have a tendency to work at crossroads. Link building in general is relatively cheap, whereas SEO has become extremely expensive. The problem is that people try to optimize for high-quality backlinks, which of course, don’t really happen naturally. The first step in link building is to pick relevant topics and create a blog or article on the subject. Then you link to that post from an anchor text in your original post. Anchor text is the hyperlinked words from your original article that get picked up by the search engine spiders.
The problem is that this kind of link building takes forever and is generally very inefficient. Backlinking, which is what anchor text is for, happens much more naturally. There are no artificial deadlines or tricks. You just link to the right place and watch the traffic grow. The problem with link building over time is that it becomes ineffective as the search engines regulate their algorithm to ensure that the only results shown are those which are natural and come from within the system. So internal link building is far more effective and works in the long term.
Now if you’re thinking that you can buy an SEO link building tool and automatically start getting high quality backlinks, then you’re wrong. The reason why most people fail with SEO link building is because they use a poor tool and/or method. Below I’m going to talk about what’s commonly known as a “turbine” system, which is used to get high quality backlinks quickly.
Turbine link building is basically an automated process. A person sets up a website with high-quality content and then starts buying links using anchor text from the website they are building. This is an outdated SEO technique that doesn’t work any more due to the fact that Google is now taking notice of the quality of backlinks being given and no longer penalizing sites for having too many reciprocal linking pages. There are better methods to building backlinks but until they can be developed (which won’t be soon) the best option is to start off with the proven, high-quality, and effective Turbine system.