Digital marketing is an element of advertising that uses digital and web-based technologies including computer networks, cellular phones, desktop computers and various other electronic media and platforms for marketing products and services to the end users. This form of marketing includes various types of online and offline advertising campaigns and promotional activities. This includes radio, TV and print advertisements.
Digital marketing can be used for more than traditional forms of marketing. The main advantage of digital marketing over traditional forms of marketing is that it provides a more effective way to deliver messages to target customers. It is also more convenient and faster. The main disadvantage of digital marketing however is that it is more expensive than other forms of marketing.
One of the most common ways of digital marketing is through digital media marketing. In digital media marketing, digital data is distributed via the internet, including RSS feeds, blogs, tweets, videos, audio clips and images. These data are then used in various online and offline advertising and promotional campaigns. The most effective digital marketing strategy would include creating relevant content in various formats that can easily be accessed by consumers. Such content can relate to the product or service that is being advertised.
Another effective digital marketing strategy is through social media marketing. Social media allows people to create their own profiles and allow others to follow them. In this way, interested consumers who are not part of the brand can also find out information about the company. Through social media, online marketing can be targeted towards specific demographics. Some digital marketing companies offer online marketing services in areas such as web design, search engine optimization, pay-per-click and social media optimization.
Digital advertising platforms include search engine results, display advertising, mobile messaging, video advertising, web banners and digital magazines. Display advertising platforms include LED advertising, display advertising networks, automotive advertising network, trade show advertising platforms, in-store advertising platforms and promotional products such as pens, t-shirts, umbrellas, calendars and more. Mobile messaging platforms include SMS, MMS, short messaging service and mobile web apps. Web banners are graphical advertisements that are normally displayed on the right side of the web pages.
The main goal of the digital marketers is to increase the website’s visibility in search engines. Digital marketing campaigns analytics helps in identifying the key components of an effective campaign such as key words, keyword phrases and page optimization. Digital marketers work closely with search engine professionals to help achieve higher placements in search engine results. The digital marketers should have a thorough knowledge of all the current search engine trends and update their strategies accordingly.
Social media has allowed for the expansion of the market share to smaller digital channels and also the ability to attract a larger customer base. SMO allows the small digital channels to compete with larger, well established traditional channels such as Google, Yahoo! Search, Bing, Facebook and other popular digital channels such as YouTube.
In order for a brand to succeed, they need to develop a strong brand strategy and execute it effectively. A brand strategy is nothing but the overall approach to promoting a brand. For example, a large retail company may want to expand into a local area where they offer a particular type of product or service. They could use their local digital marketing strategy to create a presence in local coffee shops, coffee houses and bookstores, offering their products and services in a convenient form to the potential customers. In this strategy, they would target buyers in the locality and drive up their sales, thereby increasing their market share.